You Talking to Me?
It’s Tuesday morning, and I’ve got an email In Box overflowing with messages. I’m determined — in the next 5 minutes — to purge it of every useless sales pitch, event invitation, “newsletter,” and...
View ArticleGrievances of the 5-Minute Member
I admit it. I don’t have enough hours in the day. I believe in my professional association. I know it’s an important network and a resource to help me do my job better. But when it comes to making...
View ArticleEngaging the 5-Minute Member
If your members are like me, they are busy, often away from their desks, and difficult to regularly engage. In my previous blog article (Grievances of the 5-Minute Member) we reviewed the...
View ArticleDeath of the Association as Content Provider
For decades, associations have stood out as superior content providers, utilizing unique subject matter expertise to educate generations of professionals and lead industries. Fast forward to the...
View ArticleInstructions Should Be Included
I gave my 3-year-old daughter an iPad. Not really, but I let her play with my iPad and I sat down with her to show her how it works. I explained what an app is and I showed her how … Continue reading →
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